#HUE AND CRY HEAD OF PRODUCTION FULL#

But here it’s created an interesting grey area. Normally the agency is a separate group so the relationship is usually far more defined. Hue and Cry is bringing that type of production-based role inside of Martin. I came on board in October and have never worked within an ad agency before. It’s a unique relationship that has real potential. Hue and Cry is part of The Martin Agency but also a little separate.Įvan: Hue and Cry is essentially a production company inside of The Martin Agency. What I love about Martin is that we’re doing very cutting edge work with some really good people.

#HUE AND CRY HEAD OF PRODUCTION FULL#

The Martin Agency is a full service ad agency, and for me, has really become my home. We sat down the other day with Brig and Evan to talk about everything from the challenges of making the video to the changing landscape of conventional advertising.Ĭan you tell you tell us more about your roles at The Martin Agency and at Hue and Cry? The two organizations are closely related but serve different purposes.īrig: I’m an Associate Creative Director at The Martin Agency and Evan is an Associate Creative Director at Hue and Cry. As a result, the band ended up working with two creative directors, Brig White and Evan Parsons, and produced an incredible finished product. Roddy and The Business were looking to put together a video for their song, “Same Days”, they saw an opportunity to tap into the incredible pool of talent, creativity and resources that exists here in Richmond.

And now that more people are watching music videos online, the medium has the potential for an even greater reach. On the other hand, the music video is still a platform for non-conventional storytelling with a built-in sound track. We’re venturing to guess that most of us remember when MTV actually played videos.

On one hand, the medium feels like a nod to an era that has already passed and gone. The music video is a complex opportunity.

Hue and cry head of production